AQUA PURA UNVEILS NEW CG MASCOT "DENNY THE DUCK"

Bottled water brand Aqua Pura introduced its new mascot, Denny the Cumbrian Duck, in July 2025—first appearing as a full-size costume character at live events. To expand Denny’s presence across digital and print media, the company partnered with The CharacterShop to bring the character to life in stunning 3D.

Tasked with creating a semi-photorealistic digital version of Denny, The CharacterShop crafted an intricate model inspired by real duck references, ensuring authenticity down to the placement and detailing of individual feathers. The result is a highly polished CG character capable of delivering expressive poses for brand campaigns, packaging, and online content.

The project was developed in collaboration with creative brand agency Nokamo, marking another successful partnership in elevating brand storytelling through character design.